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About the Partnership

After experiencing tremendous growth and establishing a powerful brand presence in the pacific northwest, glassybaby needed an eCommerce solution that could successfully merchandise a wide selection of handcrafted glass votive candle holders—along with the brand’s commitment to artistry and philanthropy—to customers across the USA. Codal teamed up with glassybaby in 2022 to revamp its online gifting experience, implement a new design system, provide ongoing conversion rate optimization, and ultimately help customers decorate life’s most important moments with beautiful works of art. Codal teamed up with glassybaby in 2022 to revamp its online gifting experience, implement a new design system, provide ongoing conversion.

About the Company

After experiencing tremendous growth and establishing a powerful brand presence in the pacific northwest, glassybaby needed an eCommerce solution that could successfully merchandise a wide selection of handcrafted glass votive candle holders—along with the brand’s commitment to artistry and philanthropy—to customers across the USA.

Codal teamed up with glassybaby in 2022 to revamp its online gifting experience, implement a new design system, provide ongoing conversion rate optimization, and ultimately help customers decorate life’s most important moments with beautiful works of art. mplement a new design system, provide ongoing conversion rate optimization, and ultimately help customers decorate life’s most important moments with beautiful works of art.